15 mind-blowing YouTube statistics you need to know.
15 amazing YouTube statists every marketer need to know in 2021
YouTube is the silent assassin of the marketing world, and if you don't believe me - let me shine a light on the evidence.
Below are 15 incredible Youtube statistics that give you a sense of just how important and powerful YouTube is. Not only is it one of the world’s largest social media platforms but also one of the largest search engines.
Hopefully, these YouTube statistics will help you built a bulletproof marketing strategy for 2021:
YouTube has 2.3 billion users worldwide.
79% of internet users have their own YouTube account.
Every day people watch one billion hours of video on YouTube.
YouTube is the #2 social media channel in the world. Second only to Facebook and twice the size of Instagram.
YouTube is the #2 search engine, after parent company Google.
90% of people say they discover new brands or products on YouTube.
70% of viewers bought from a brand after seeing it on YouTube.
50.9% of B2B decision-makers use YouTube to research purchases.
Over 50% of YouTube’s audience is female.
80% of parents with children 11 and under say their kids watch YouTube.
YouTube reaches more 18-34-year-olds than any other TV network.
70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.
Over 67% of internet users who are aged 56 and over watch videos on YouTube.
1 in 3 Baby Boomers use YouTube to learn more about a product or service and 68% use YouTube for entertainment.
Outside of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Baby Boomers visit YouTube daily.
If nothing else, I hope the statistics above help you look at YouTube differently and consider how you can leverage YouTube to drive your brand and business.
Sources: Statistica, Hubspot, Hootsuite, YouTube, GlobalWebIndex, Oberlo.