Are you ready to leverage visual search?
7 easy ways to be an early adopter and tap into the power of visual search.
First we had search…
Then we had voice search…
Now we have visual search.
Visual search allows users to search for anything with a camera or their photo library. Instead of typing in a question, users can upload an image and get search results just from a picture thanks to apps like Google Lens, Pinterest Lens or Amazon’s StyleSnap.
The image recognition market is set to reach $56 billion by 2023 and early adopter brands are seeing increases in their digital revenue upwards of 35% - this could be you!
If you want to leverage visual search to grow your business here are a few things you can do:
Add high-quality images on your website (when I say high-quality, I mean original, relevant and visually appealing images - not high-res images. High-res images will slow down your site speed. Make sure you compress and optimise every image on your site because speed matters. Here is a great guide to help you out.)
Give the image a descriptive file name rich with keywords before you load it onto your site.
Always complete the alt text and caption when uploading your image. This information gives search engines context. But remember to always write with the user in mind - not the search engine. Check out Google’s image tips here.
Make sure you have a relevant page title and description. Google revealed they factor this into their image search algorithm.
Create good URL structure for your images. Search engines like Google uses the URL path as well as the file name (tip above) to help it understand your images. Consider organizing your image content so that URLs are constructed logically.
Use an image site map on your website. Here’s how to create an image site map.
If your customer uses image search-friendly platforms like Pinterest, consider advertising on these platforms as advertisers get boosted search results.
I hope you’ll make the most of the image search opportunities that await.
x Lee