Infographic: How video impacts your customer
And a few tips to use video in your social media marketing in 2021
Video is one of the biggest trends in content marketing in 2021, and there's no question if you want to build a successful content marketing strategy (or a successful marketing strategy) you need to embrace video.
In case you're hesitant to get behind video, or not sure if investing your time and money in video marketing is the right move, perhaps this infographic from Animato will convince you. Some of the key findings from their research (and some pretty compelling points around social media advertising) I thought I'd highlight for you are:
Consumers said video was their #1 favourite type of branded content.
Video was also more memorable for consumers.
93% of consumers said is helpful when purchasing a product.
71% of consumers have purchased a product or service after watching a brand's video on social media (I'll admit I fall into this 71% for sure).
40% of consumers made more purchases due to ads on social media this year than last.
You can check out the infographic for yourself here:
Infographic: How video impacts consumers and compelling reasons why you should include video in your 2021 content marketing strategy (Source: Animato)