5 new marketing updates about text marketing, Facebook, YouTube Shorts, content and SEO.
Keeping you in the know with the latest news, trends and stats from the world of marketing, so you can go out there and do great things.
Text marketing is growing fast - 61.8% of consumers have signed opted in to business text
A recent study on consumer text message behaviour revealed that 78% of consumers said checking, sending and answers text messages is the #1 thing they do on their phone. And 61.8% of consumers have opted in to receive text messages from a business in the last year.
On top of that, texting outperforms email in the speed of replies. Where 37.2% of consumers reply to an email within an hour, in contrast, 59.1% respond to a text within one to two minutes.
These are some pretty powerful stats for marketers to take note of. You can learn more about the findings HERE.
Take your Facebook ads to the next level with Facebook Creative Guidance Navigator
If you're investing in Facebook advertising to grow your business, then you have specific goals you're trying to achieve with your ad campaigns. It could be driving purchase intent, driving conversions, or building brand awareness. To help you get the best results from your ads and learn tips, tricks and techniques that will make your ad creative better, Facebook has launched Facebook Creative Guidance Navigator.
Facebook Creative Guidance Navigator gives you downloadable, shareable and bite-sized creative best practices to help you improve your ad performance. It's pretty cool and worth checking out HERE.
YouTube Shorts are finally here
YouTube Shorts is YouTube's version of TikToks or Instagram Reels, and before you scoff at the idea of a 60 second YouTube video, there are 6.5 billion daily views on YouTube shorts! Not bad, considering Shorts only launched last year and has been limited to select countries; Australia was not one of them.
The great news is YouTube recently announced Shorts is finally going global, and YouTube Shorts is now available in Australia - woo hoo!
If you want to learn more about YouTube Shorts, I recommend this article from Mashable HERE.
YouTube Shorts has just launched in Australia and is a great opportunity for marketers in 2021
B2B content marketing works getting 3x more leads than outbound marketing
Wondering if content marketing works in B2B? Well, these three stats from a Content Marketing Institute survey give us a pretty compelling answer:
Content marketing generates leads with 70% of B2B marketers report that content marketing directly drove leads into their business.
Content marketing costs 62% less than outbound marketing
Content marketing creates 3x times more leads than outbound marketing
You can dive into the survey and better understand how B2B marketers are using content marketing HERE.
A tool to future proof your website and be a SEO legend
We know page load speed has always been important to SEO but this year Google has taken page load experience to another level. It's not just about page speed any longer, but also:
How long it takes for the majority of page content to load
How long it takes for a user to interact with your page (eg log into gated content)
How much your page content shifts while it’s loading
How on earth do you know if your site has good core web vitals? Well, you can use Google's web.dev. Simply, take your website URL and pop it into web.dev to see how your site rates, where it can be improved, and give you ways to increase your metrics.