Why email marketing is important.
I’ve got a great infographic for you that reminds us why email marketing is important and should be part of your marketing efforts.
If you’re weighing up whether or not you should invest your time in email marketing, then this infographic will certainly help. The team at Email Tool Tester have pulled together some very compelling statistics to help you, including:
50% of the world’s population use email.
59% of consumers say marketing emails influenced their purchase decision.
50% of consumers buy from emails at least once a month.
87% of organisations rely on email to distribute their content.
According to their studies, email delivers an ROI of 4400%. For every $1 you spend you’ll get a $44 return.
Plus, they’ve got some very helpful email success tips that can guide your email marketing strategy:
Emails under 200 words are more likely to be engaged with (so keep it short).
Welcome emails get their highest average open rate of 82% (so make the most of your welcome email).
Emails with headers and images get better open rates and click-through rates.
Personalising your subject lines with your recipient’s name gets a better open rate.
You can see the full report from Email Tool Tester HERE.
Why email marketing is important for your business infographic Email Tool Tester.