16 sobering social media statistics you need to know.
Making it clear every business should have a social media marketing strategy
It's tempting to roll our eyes at social media as a reputable marketing channel. To this day, business owners, leaders and marketers alike are guilting of writing off social media as a fluff-and-nonsense channel reserved for kids and beauty bloggers.
But nothing could be further from the truth, and these 14 social media statistics give us a sobering reality check around just how influential and important social media marketing is to every business.
It’s time to stop asking, "should I have a social media strategy for my business" but instead ask yourself ", what is the best social media strategy and. how do I execute it correctly?"
More than half of the world uses social media, 53.6% to be exact
That's 4.2 billion social media users worldwide at the beginning of 2021
The average daily usage is 2 hours and 25 minutes. Some channels report it's now as high as 3 hours, including all messaging.
Social media users as a percentage of the population (Source: Hootsuite)
More than half of the world uses social media, 53.6% to be exact
That's 4.2 billion social media users worldwide at the beginning of 2021
The average daily usage is 2 hours and 25 minutes. Some channels report it's now as high as 3 hours, including all messaging.
57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay abreast of company news.
27% of consumers discover products through social media
43% of consumers actively research products online by social media
49% of consumers depend on influencer recommendations on social media to make purchase decisions
The most popular social media platforms 2021 (Source: SproutSocial)
98.8% of social media users who access social media via a mobile phone (and spend an average of 4 hours and 10 minutes on that device each day).
The average social media user has approximately accounts on 8-9 different social media platforms.
Approx 93% of Gen Z's are on social media
90% of Millenials are on social media
77% of Gen X are on social media
And 48% of Baby Boomers use social media
Facebook is the most popular social media platform with 2.74 billion active users.
YouTube is the second most popular social media platform with 2.29 active users,
Followed by WhatsApp at 2 billion, Facebook Messenger at 1.3 billion, and then there's Instagram and WeChat at 1.2 billion.
Sources: Smart Insights, Datareportal, Global Web Index, Hootsuite, Sprout Social, Statistica, Oberlo.