Here are six cool keyword tricks marketing experts use.
Start to use keywords in your online and social media activity like a pro.
Now you’ve done all your keyword research and you know the keywords or phrases your customer is using, how on earth do you use keywords in your marketing strategy to reach your customer and become an authority in your niche?
Well, here are six ways marketing experts use keywords in their digital and content marketing strategy:
KEYWORD EXPERT TIP 1: BLOG CONTENT
If you're having trouble coming up with content for your blog, jump into a keyword tool like Answer The Public, type in your keyword and taa daa... Answer The Public gives you a list of the top how, what, when, where and why questions related to your niche. Every question is a blog post.
This trick also applies to video content. If you’d like to create video content that serves your customer, but you’re struggling to come up with clever video ideas use a platform like Answer The Public to find what your customer is asking Google using your keyword, then answer the question in your video.
How to use keywords in your marketing to grow your business and attract new customers
KEYWORD EXPERT TIP 2: IMAGE DESCRIPTIONS
This is a cool SEO trick.
Did you know you can add a description to every image on your website (called an Alt Attribute). Google and other search engines scan image descriptions to determine the quality and relevance of the content on the page, so be sure to include your keyword/s in your image descriptions.
KEYWORD EXPERT TIP 3: SOCIAL MEDIA CAPTIONS
Not a lot of people know this, but platforms like Instagram and Facebook are jumping onto the search bandwagon and making your captions searchable. You may have noticed suddenly social captions are getting longer and almost blog like - this is why. Moving forward, start getting more descriptive with your social captions and include your keywords in your caption copy.
How to use keywords in your social media hashtags to improve your social media marketing performance
KEYWORD EXPERT TIP 4: HASHTAGS
As a rule, you should try to use your keywords on social as much as possible and hashtags are one of the most effective ways to do that. This is the one place you can "stuff" keywords. I recommend 30 hashtags on Instagram, 2-3 on Twitter and Facebook, 3-5 on LinkedIn and YouTube.
KEYWORD EXPERT TIP 5: YOUR URL
Be sure you use a relevant keyword in every URL for your website. As a rule, key your URL simple, logical, and definitely ensure you are using a keyword in your URL.
KEYWORD EXPERT TIP 6: ONLINE ADVERTISING
You can target people based on the keywords or phrases they use through online and search advertising (commonly referred to as PPC: pay-per-click). The trick is to ensure you're using high quality, relevant keywords and please make sure that your keywords and landing page are all closely related to the terms that a customer might be searching for.
Now go out there are start using your keywords across your social and online platforms. Don’t over think it. Just start using them. Overtime their true power will reveal itself to you.