Email best practices to follow for 2021.
This awesome infographic gives us practical tactics to ensure your emails are best practice.
If it feels like email is making a comeback, you’re not wrong. As the world prepares for the destruction of third-party cookies and embraces a more consensual approach to digital marketing, brands and marketers are quickly realising email is one of their most important (and reliable) marketing channels.
But with everyone jumping on the email bandwagon, the inbox is going to feel more like a boxing ring as we all fight it out for the attention of our precious customer and frantically try to avoid the dreaded unsubscribe.
To compete in the battle of the inbox, we have to lift our game and the guys from Upler have created a very cool infographic to help us do this. Releasing the “Email Design Best Practice” overview below.
A few of the stand out tips for me:
The four practices to ensure is opened and not ignored:
Keep your brand name as your name for recognition
Create a crisp, captivating, personalised subject line that is NOT misleading (sweet spot length 65 characters)
Create an informative preheader that is an extension of your subject line and prelude to your email content (30-55 characters works well)
Check your subject line and preheader before you send
Stick to a single column layout
Keep the title font size 22 pixels or more
Apple recommends the size of 44x44 pixels for button sizes with a font size of about 16 pixels
Give a logical reading order for your content
Avoid centred copy as it can be hard for people with dyslexia to read (I’m guilty of doing this)
Here is the full infographic for your viewing pleasure, I hope this helps you in your email marketing:
